Underdog, a sports gaming company based in New York, recently made an exciting announcement regarding its sports betting venture in North Carolina. They have successfully formed a partnership with McConnell Golf, the operator of Sedgefield Country Club located in Greensboro. This collaboration aligns with the revised sports betting law in North Carolina, which requires commercial operators to establish partnerships with eligible entities to obtain licenses. The eligibility of Sedgefield Country Club stems from its role as the host of the annual PGA Tour event known as the Wyndham Championship.

Out of the seven commercial operator applicants competing for entry into North Carolina, Underdog was the last one to disclose its partner.

A Company Driven by Ambition

Initially focused on fantasy sports, Underdog Sportsbook offers a range of games including pick ’em and best ball contests across 33 states and most parts of Canada. While fantasy sports remained their primary focus initially, they have been dedicated to expanding into sports betting for quite some time now.

Jeremy Levine, founder and co CEO of Underdog, expressed his enthusiasm about entering the North Carolina market by stating; “Over the past four years, we have invested our efforts in developing our own technology to provide American sports fans with innovative and exciting ways to enjoy their favorite sports.”We’re really excited about bringing that amazing experience to the people of North Carolina and we can’t wait to grow and adapt with them. Underdog’s expansion into North Carolina signifies their entry into the world of sports betting, which perfectly complements their existing offerings.

Christian Anastasiadis, COO of McConnell Golf, highlighted how well Underdog’s philosophy aligns with their business vision. Anastasiadis expressed confidence in the partnership, saying, “We also believe in thinking differently and challenging the norm. The Underdog Fantasy app is backed by some incredible stars and I truly believe we’ve found the perfect partner.”

Prominent figures like Mark Cuban, Kevin Durant, Odell Beckham Jr., Nas, Future and The Chainsmokers have invested in Underdog, which speaks volumes about the company’s strong support and credibility.

North Carolina hasn’t announced a specific launch date for online sports betting yet but aims to make it available throughout the state in time for the March NCAA men’s basketball tournament. Underdog has submitted its application before the recommended deadline of December 27th, 2022 set by the state Lottery Commission. If approved, Underdog will be ready to accept bets on day one of operations in North Carolina.

While North Carolina permits physical sportsbooks under its sports betting law, this partnership with McConnell Golf doesn’t include one.
Several other companies, including bet365, BetMGM, DraftKings, ESPN BET North Carolina, Fanatics and FanDuel, have also expressed interest in obtaining licenses for sports betting in North Carolina. Moreover, the Eastern Band of Cherokee Indians and the Catawba Nation, which operate tribal casinos within the state, have submitted applications for online licenses.

The state’s roadmap for implementing sports betting is expected to become clearer following a special meeting of the Lottery Commission scheduled for Wednesday morning. During this meeting, they will discuss strategies and plans for launching sports betting in the state. Stay tuned for further updates on North Carolina’s exciting venture into the world of sports betting.

✅ Updated on February 7, 2024 by Frank Sutton